Key organisational elements

The Krypton brand is built on precision, global reach, and the convergence of AI with finance. Every element — from the K-mark to our teal palette — is engineered to convey trust and velocity.

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The K-Symbol concept

The Krypton mark is a crystalline K — derived from krypton, the noble gas element. Stable, inert, and impossibly efficient. Just as a crystal emits light when energised, our brand activates value when capital flows through it. The sharp angular form communicates precision; the teal charge communicates momentum.

The way we work

Excellence is embedded in the infrastructure — not performed on the surface. Krypton's brand voice is the quiet confidence of a system that has already solved the problem before the user even asks. Like our stack, our brand is always working, always earning, always on.

Overview

The Krypton logotype is our most recognisable brand element. Applied consistently across every touchpoint, it signals precision, financial trust, and global capability.

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Horizontal Logo

The horizontal lockup is the primary and default choice for most use cases — from web headers to document footers.

Positive

Negative

Vertical Logo

Use the vertical lockup when horizontal space is constrained — app icons, square formats, profile pictures.

Positive

Negative

Clearspace

Use the vertical lockup when horizontal space is constrained — app icons, square formats, profile pictures.

Below 30px Logo Height

Above 30px Logo Height

Scalability

The logo is tested and optimised for all sizes. The minimum height is 16px. Never go below this threshold — legibility must never be compromised.

Logo Misuse

The Krypton logo should never be altered, distorted, or reinterpreted. Below are the most common mistakes to avoid.

Outlined

Disproportionate resizing

Tilted

Skewed

Glow

Vertical Axis

Logo Clarity

Ensure maximum contrast between the logo and its background. Use the positive (white/light) version on dark backgrounds, and the dark version on light backgrounds.

High contrast primary colors

Dark color combination

High contrast primary colors

Light color combination

High contrast primary & secondary colors

Secondary color combination

High contrast primary & secondary colors

Neutral color combination

Co-Branding

To protect the Krypton brand, follow strict logo guidelines. Do not alter colors, proportions, or add effects like shadows or gradients. Never rotate, flip, or place the logo on low-contrast backgrounds. Do not change the wordmark font or add unapproved elements. Consistent use keeps the logo clear and recognizable.

Overview

The main font of our brand is the Instrument Sans group of fonts. Straight-forward with a polished simplicity, our typography gives all the key information but never talks over the main content.

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Main Typeface

Instrument
Sans

Uppercase

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Lowercase

abcdefghijklmnopqrstuvwxyz

Numerals

1234567890

Punctuation

(¡¿!?.:,;…)[&&@#]{-–—|¦·}‹›«»‘’“”‚„'"•/\

Numerators, Denomerators

^1234567890 _1234567890

Symbols

&%‰©℗®™°§¶*†‡#№

Arrows

←→↑↓

Fractions

¼½¾⅓⅔⅛⅜⅝⅞

Weight

Instrument Sans with five weights that range from light to Bold. Use Light or Regular for body, Medium for labels and subheadings, Semi Bold for secondary headlines, and Bold for primary headlines and hero text.

Body Copy, Subheaders

Regular

Headlines, Short Paragraphs, Subheaders

Medium

Headlines, Accents

Bold

Setting Type

Typography should only ever be aligned left or centred. Never right-align or force-justify. Left alignment is preferred for most digital contexts; centred is reserved for hero sections and large display text.

Do’s

Dont's

Do’s

Dont's

Type Hierarchy

No more than three type sizes in one composition. Each size should be at least 50% larger than the previous. This creates clear visual structure without overwhelm.

In some instances, it might be necessary to break this rule and have two type sizes that are closer together. In this case, a minimum 35% size difference should be followed.

Core Palette

The Krypton colour palette balances the precision of finance with the energy of next-generation infrastructure. Deep Space anchor authority; teal signals forward motion; surface bright follows our product suite.

Download Color Palette

Primary Colors

Teal: #97E9EE CMYK: 37, 2, 0, 7

Deep Space: #001C1B CMYK: 100, 0, 6, 89.

Surface Bright: #233E3D CMYK: 43, 0, 1, 76

Secondary Colors

#000000

#002020

#003737

#004F50

#176969

#388282

#549C9C

#6FB7B7

#8BD3D3

#A7EFEF

#B5FEFE

#FFFFFF

Neutral Colors

#000000

#1A1C1C

#2F3131

#454747

#5D5F5F

#767777

#909191

#AAABAB

#C6C6C7

#E2E2E2

#F0F1F1

#FFFFFF

Krypton Media Kit

This media kit provides the logo, colours, typography, and story, ensuring a cohesive brand identity for anyone creating content about Krypton. Please use these materials responsibly and in accordance with our brand standards.

Our Brand

Key organisational elements

The Krypton brand is built on precision, global reach, and the convergence of AI with finance. Every element — from the K-mark to our teal palette — is engineered to convey trust and velocity.

The K-Symbol concept

The way we work

Excellence is embedded in the infrastructure — not performed on the surface. Krypton's brand voice is the quiet confidence of a system that has already solved the problem before the user even asks. Like our stack, our brand is always working, always earning, always on.

Logo

Overview

The Krypton logotype is our most recognisable brand element. Applied consistently across every touchpoint, it signals precision, financial trust, and global capability.

Horizontal Logo

The horizontal lockup is the primary and default choice for most use cases — from web headers to document footers.

Vertical Logo

Use the vertical lockup when horizontal space is constrained — app icons, square formats, profile pictures.

Clearspace

Use the vertical lockup when horizontal space is constrained — app icons, square formats, profile pictures.

Scalability

The logo is tested and optimised for all sizes. The minimum height is 16px. Never go below this threshold — legibility must never be compromised.

Logo Misuse

The Krypton logo should never be altered, distorted, or reinterpreted. Below are the most common mistakes to avoid.

Logo Clarity

Ensure maximum contrast between the logo and its background. Use the positive (white/light) version on dark backgrounds, and the dark version on light backgrounds.

Co-Branding

Typography

Overview

The main font of our brand is the Instrument Sans group of fonts. Straight-forward with a polished simplicity, our typography gives all the key information but never talks over the main content.

InstrumentSans

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

(¡¿!?.:,;…)[&&@#]{-–—|¦·}‹›«»‘’“”‚„'"•/\

1234567890 1234567890

&%‰©℗®™°§¶*†‡#№

←→↑↓

¼½¾⅓⅔⅛⅜⅝⅞

Weight

Instrument Sans with five weights that range from light to Bold. Use Light or Regular for body, Medium for labels and subheadings, Semi Bold for secondary headlines, and Bold for primary headlines and hero text.

Regular

Medium

Bold

Setting Type

Typography should only ever be aligned left or centred. Never right-align or force-justify. Left alignment is preferred for most digital contexts; centred is reserved for hero sections and large display text.

Type Hierarchy

No more than three type sizes in one composition. Each size should be at least 50% larger than the previous. This creates clear visual structure without overwhelm.

Colors

Core Palette

The Krypton colour palette balances the precision of finance with the energy of next-generation infrastructure. Deep Space anchor authority; teal signals forward motion; surface bright follows our product suite.

Primary Colors

Secondary Colors

Neutral Colors

Your capital deservesto work harder.

Instrument
Sans

^1234567890 _1234567890

Your capital deserves
to work harder.