Krypton Media Kit

The Krypton brand is built on precision, global reach, and the convergence of AI with finance. Every element, from the K-mark to our teal palette, is engineered to convey trust and velocity.

The mark is a K cut like a crystal, named after krypton: a noble gas that stays stable and will not react with what surrounds it. The angles carry the precision. Teal is the charge.

Excellence is embedded in the infrastructure, not performed on the surface. Krypton's brand voice is the quiet confidence of a system built to solve the problem before the user has to ask.

The Krypton logotype is our most recognisable brand element. Applied consistently across every touchpoint, it signals precision, financial trust, and global capability.

The horizontal lockup is the primary and default choice for most use cases, from web headers to document footers.

Use the vertical lockup when horizontal space is constrained: app icons, square formats, profile pictures.

The K in glass, as it stands in the header and rises in the footer: square to the reader at rest. Five tints of the same glass, all within the palette — tints, not new materials; clear teal is the default. The 3D K is Krypton's own mark on its own surfaces. For partners, print and anything small, use the flat logo.

The logo scales as one piece: the K and the name keep their proportion at every size. The minimum height is 16px for the flat logo and 24px for the 3D K; below that the glass stops reading as glass, so use the flat K.

The Krypton logo should never be altered, distorted, or reinterpreted, flat or in glass. Below are the most common mistakes to avoid; the last four are the 3D K's.

Ensure maximum contrast between the logo and its background. Use the positive (white/light) version on dark backgrounds, and the dark version on light backgrounds. The 3D K needs a dark, quiet ground: glass takes its colour from what is behind it.

Pair the flat Krypton lockup with a partner's logo, balanced in visual weight and separated by a thin vertical rule with clear space on each side, as shown. Use a co-branded lockup only once a partnership is agreed in writing, and never to suggest a licence, a banking partner or an endorsement. The 3D K stays on Krypton's own surfaces and does not appear in a co-branded lockup.

Typography should only ever be aligned left or centred. Never right-align or force-justify. Left alignment is preferred for most digital contexts; centred is reserved for hero sections and large display text.

No more than three type sizes in one composition. Each size should be at least 50% larger than the previous. This creates clear visual structure without overwhelm.

Clear teal

Krypton's own objects: the things that hold and move value.

Frosted pale

Interface-scale icons: figures and features.

Smoked

Dark glass with a mint mark: an object that sits back — planned, at rest.

Neutral

The smoked glass greyed: the legacy route, and a mark at rest.